Privacy Policy

1. Introduction

 

Welcome to LYV (“we”, “our”, “us”).
This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website www.lyvsports.com and interact with our services.

We are fully committed to respecting your privacy and ensuring compliance with the General Data Protection Regulation (EU) 2016/679 (GDPR) and other applicable data protection laws.

2. Data Controller

 

LYV 
Registered in Portugal
📧 hello@lyvsports.com
🌐 www.lyvsports.com

If you have any questions regarding your personal data or this policy, please contact us.

3. Data We Collect

 

We may collect and process the following personal data:

• Identity data – name, email address, phone number, postal address.

• Order and payment data – billing and delivery details, transaction confirmation.

• Account data – login credentials, purchase history, preferences.

• Technical data – IP address, browser type, device information, cookies, analytics.

• Marketing data – newsletter subscription, preferences, and communication tracking.

4. How We Collect Data

 

We collect your data when you:

• Create an account or place an order.

• Subscribe to our newsletter.

• Contact us through email, chat, or social media.

• Interact with our website (via cookies and analytics tools such as Google Analytics or Wix Analytics).

5. Purpose of Processing

 

Your personal data is processed for:

• Processing and fulfilling your orders.

• Communicating about your purchase or account.

• Improving our products, website, and customer experience.

• Sending marketing communications (only with your consent).

• Complying with legal and tax obligations.

6. Legal Basis

 

We process your data based on:

• Contractual necessity (to fulfill your order).

• Consent (for marketing and cookies).

• Legal obligation (tax and accounting records).

• Legitimate interest (fraud prevention and website improvement).

7. Sharing Your Data

We do not sell your personal data.
However, we share necessary data with trusted partners who help us operate our business responsibly:

 

a) Production & Fulfillment Partners

We collaborate with NovaTomato (www.novatomato.com), our sustainable production and dropshipping partner.
They handle the manufacturing and delivery of our products directly to customers.
This means we may share limited order details (name, address, and product ordered) solely for fulfillment purposes.
NovaTomato complies with international data protection standards and acts under strict contractual agreements.

 

b) Other Service Providers

We may share data with:

• Payment processors (Stripe, PayPal, Wix Payments).

• Logistics and delivery services.

• Cloud and IT providers (Wix, Google, Meta).
  All such providers operate under GDPR-compliant agreements.

 

c) Legal Authorities

We may disclose personal data if required by law or to protect our rights.

8. International Data Transfers

 

Because we work with international partners such as NovaTomato and global service providers (Wix, Google), data may be transferred outside the European Economic Area (EEA).
We ensure that these transfers comply with GDPR through:

• Standard Contractual Clauses (SCCs), or

• Adequacy decisions confirming that the destination country ensures sufficient protection.

9. Data Retention

 

We keep your personal data only as long as necessary:

• Orders and invoices: 10 years (legal requirement).

• Marketing data: until consent is withdrawn.

• Account data: while your account remains active.

10. Your Rights

 

You have the right to:

• Access, correct, or delete your personal data.

• Restrict or object to processing.

• Withdraw consent at any time.

• Request data portability.

• Lodge a complaint with the Portuguese Data Protection Authority (CNPD).

To exercise your rights, email hello@lyvsports.com

11. Cookies

 

Our website uses cookies to improve navigation, analyze traffic, and personalize your experience.
You can adjust cookie preferences in your browser or by using our cookie banner.

For details, see our Cookie Policy below.

12. Security

 

We implement strict technical and organizational measures to protect your data, including encryption (SSL), firewalls, and access controls.

13. Updates

 

This policy may be updated periodically.
Any updates will be published here with the revision date.

Last updated: November 2025

🍃 Cookie Policy

What Are Cookies?

 

Cookies are small text files placed on your device when you visit our website.
They help us recognize your preferences, analyze site traffic, and improve user experience.

Types of Cookies We Use

​​

1. Essential Cookies – required for website functionality (checkout, login, security).

2. Analytics Cookies – to measure site performance (Google Analytics, Wix Analytics).

3. Marketing Cookies – for personalized advertising (Meta Pixel, Google Ads).

4. Preference Cookies – to remember your settings (language, currency).

Managing Cookies

 

You can manage or delete cookies at any time by adjusting your browser settings or clicking “Cookie Preferences” on our site.
Please note that disabling certain cookies may affect website performance.

Third-Party Cookies

 

Some cookies are placed by third-party services we use, such as:

• Google Analytics

• Meta (Facebook)

• Wix

These third parties may collect information in accordance with their own privacy policies.

Contact

If you have questions about our use of cookies or privacy practices, contact us at:
📧 hello@lyvsports.com